Wednesday, March 30, 2011

The Reason There is No Pent-Up Consumer Demand

The following chart was printed on the Economists' Free Exchange Blog:


While consumers are spending, as shown in the chart above, there has been no sign of pent up demand. Real consumer spending on goods fell off its pre-2008 trend line during the recession and has since resumed its former pace with no indications that a surge in spending to make up for lost time is imminent.
(Mark Thoma also picked-up on this idea)

What the above statement does not explain is the reason for the upward sloping cure in consumer spending -- and, most importantly, whether it was sustainable -- which I would argue it wasn't. According to Census data, real median household income was stagnant for the first decade of the 2000's. Additionally, household debt continued to increase during that decade, eventually reaching over 130% of total DPI for U.S. households. That number (household debt/DPI) has been increasing for the last 30 years at a more or less constant pace. In other words, I believe the data indicates the pace of consumption was unsustainable, and was financed as much by debt financing as income growth. As such, the fall off caused by the recession was in fact a healthy and much needed correction in consumer behavior

My 2 cents (inflation adjusted).