- by New Deal democrat
Let me start out this post with two comments: (1) real retail sales is one of my favorite economic indicators, because it tells us so much about consumer spending, which is about 70% of the economy, and also because, with a lot of noise, consumption leads employment; and (2) about once a year, it lays an egg. That’s basically what happened in July.
To the numbers: nominally, total retail sales declined a sharp -0.6% in July. Since consumer prices barely rose in July, the real inflation adjusted number rounded to -0.6% as well. Here’s the post-pandemic look at the absolute numbers:
Since gas prices have been a major driver of inflation - and deflation - in the past few months, here’s a look at the monthly % changes in nominal retail sales excluding gas stations (orange) vs. total retail sales (blue). And like all the other metrics this month, real retail sales excluding-gas also declined -0.6%:
So gasoline sales weren’t the main culprit. Rather, the weakness was widespread. Like I said, about once a year retail sales lay an egg, so maybe it was July’s turn this year.
On a YoY basis, nominally retail sales were up 5.0%, but since consumer inflation is up 3.3%, real retail sales rounded to 1.7% higher YoY. For comparison purposes, I also show the YoY% change in real personal consumption (orange) which won’t get reported until the end of this month:
This is in accord with the weekly YoY% change in retail spending as measured by Redbook, which also backed off substantially YoY in the past five weeks:
There has been some speculation that the surge in consumer spending in the last few months was driven in part by larger tax refunds to upper income recipients due to the last year’s Budget Bust-out Bill. If so, that such added spending might be tailing off would also be a likely explanation for the July downturn. But per my opening comment, unless there is further erosion next month, I am treating this as a one-off downdraft.
Finally, since consumption leads employment, here is the update of YoY real retail sales and real personal consumption (/2 for scale) together with employment (red):
Two months ago, I wrote that “this suggests that on a YoY basis the rebound we have seen in the last three jobs reports is likely to continue in the next several months.” I continued that position after the relatively poor June jobs report.
After July’s even worse jobs report, showing an actual decline, maybe not so much. But as I wrote above, the leading/lagging relationship is a somewhat noisy one; but the fact remains that with the increase in consumer spending this year, employment should still follow suit.
