Thursday, April 17, 2014

Coke and Pepsi Now Tied Over the Last 10 Years

When I was a kid, I assumed that coke was the stronger brand.  In retrospect, that impression was probably created by the "Pepsi challenge" marketing plan when I was kid (this was the 1970s).

But flash forward to the last 10 years and you wind up with a tie game between the performance of both stocks.  Pepsi was the winner during the previous expansion.  The two had similar performance in '08, Coke eventually outperformed Pepsi from 11-13, but now the two are more or less tied.