You have to give Ed Morrissey and Jazz Shaw of Hot Air some credit; despite a multiple year run of being completely wrong about all things economic and financial, they each continue to believe they have sufficient analytical capabilities to inform their readers on those topics. By now, most people would realize that they have no business writing stories in either discipline. But neither Shaw nor Morrissey have the requisite amount of self-awareness to make such an observation.
The latest comes from Shaw, who breathlessly proclaims, "The popularity of Starbucks has plunged since they decided to take on politics." But, let's take a look to see if that's hurt sales, shall we? Here's a look at annual sales from Morningstar.com:
For those of you paying attention, you'll notice that revenue continues to increase Y/Y. For Mr. Shaw, I would simply point out that this is exactly what companies are supposed to do.
This ended today's lesson for Mr. Shaw. Please realize that you have no idea what you're doing when it comes to economics and finance.