Monday, January 13, 2014

The state of the consumer: "I'm not dead yet!"


  - by  New Deal democrat

Like the character in the "Bring out your dead!" Monty Python skit, the American consumer keeps protesting that s/he isn't dead yet.

So why, given wages that are several percent below their 2010 peak, do consumers keep spending?

Let's go back to the paradigm for the American consumer that I first set forth 6 years ago.  In order to increase spending, the American consumer must either:
  • have a wage increase
  • be able to refinance debt at lower rates, thus freeing up cash
  • be able to cash in an appreciating asset
Let's look at each in turn.  First of all, while inflation adjusted wages have been overall flat for the last 5 years, there has been a tick up of several percent since the late 2012 bottom:

Photobucket Pictures, Images and Photos

On the other hand, as shown in this graph from Mortgage News Daily, the increase in interest rates has well and truly killed refinancing:

Photobucket Pictures, Images and Photos

Finally, here is a graph of Americans' total net household worth, via Doug Short:

Photobucket Pictures, Images and Photos

Why has household net worth almost completely rebounded?  Mainly because of increasing house values, as shown in this graph of the Case Shiller index:

Photobucket Pictures, Images and Photos

Secondly, more affluent households who rode out the downturn in the markets during the Great Recession are seeing their 401k balances completely recover along with stock prices, as shown in this graph of the S&P 500:

Photobucket Pictures, Images and Photos

We know that there is a wealth effect, and for now the wealth effect is picking up where debt refinancing left off.

As an aside, here is the graph of those "Not in the Labor Force, Want a Job Now" I ran on Friday:

Photobucket Pictures, Images and Photos

Notice the spike downward in the last 6 months.  I do not think it is coincidental that it mirrors the graph of household worth above.  The Altnata Fed has reported that in the last couple of years the percentage of those leaving the workforce due to retirements has increased, and I suspect that the recent spike in net worth has caused a stampede of Boomers for the exits.